Intermezzo is a sleep aid designed for people who wake up in the middle of the night and can’t get back to sleep quickly. At the time, Lunesta, Rozerem, and Ambien were market leaders with widespread recognition and plenty of airtime on television. Our client needed a memorable campaign that got the message across quickly and effectively, but most of all rivaled the memorability of all the other competitors’ campaigns. The light bulb character won the hearts of not only our clients but our audience, and even a few awards.
Santyl is an enzymatic debrider that is biologically selective. Santyl is used for severe wounds like diabetic ulcers, bed sores, and severe burns. Severe wounds like these require severe treatment, without being too painful or invasive. A street sweeper was the perfect way to convey a debrider that safely cleans the wound without harming healthy tissue.
Vericose Veins of America needed a campaign that spoke to women on a deeper level. We knew that it wasn’t just a superficial problem, but that it caused pain and discomfort. “If these legs could talk” campaign was a new way of thinking about legs and vericose veins. It connected with viewers and struck just the right balance in tone and voice. The campaign aired nationally and even picked up a few industry awards along the way.
BANZEL is approved for adjunctive treatment of seizures associated with Lennox-Gastaut Syndrome (LGS) in pediatric patients 1 year of age and older, and in adults. Seizures associated with LGS are hard to control. The visual concept of electrical brain waves forming a more normal EEG and also a mother and child embracing creates a powerful message of hope.
Takeda, one of the largest brands at Merge, wanted us to pitch for their Immunoglobulin (Ig) business. I created the ‘Team Ignite’ logo and conceptualized and art directed the video. The client loved it.
When a low-cholesterol diet and exercise alone are not enough, NIASPAN is a prescription medication used to raise HDL "good" cholesterol and lower LDL "bad" cholesterol and triglycerides in people with abnormal cholesterol levels. A quick campaign was needed to communicate the three different ways that Niaspan works. The talented tool man who performed three actions all while still being relatable to our target audience did just the job we needed.
Bodyport is a biomarker-driven virtual clinic for the prevention and management of heart disease delivering advanced cardiac monitoring and continuous care directly to the home. We provided a comprehensive branding evolution, a new website, a deck to entice potential investors, and a sizzle video.
Lumiere Children’s Therapy is a place for kids who need a little extra help in one way or another. When they asked me to help refine their branding, I focused on their key guiding principals and created a clean and modern look. A memorable corporate image, a strong brand identity, and a consistent procedure for its use go a long way toward establishing the company image.
HyQvia is a once-a-month subQ Ig for adults with primary immunodeficiency (PI), which means, your condition doesn't have to define you, your desire for living daily does. The ‘Selfie’ campaign embraces the individuality of real patients and shows the flexibility through the self-captured images that HyQvia allows for patients.
GLASSIA is a medicine containing human Alpha₁-Proteinase Inhibitor (Alpha₁-PI) and is used to treat adults with lung disease (emphysema) because of severe Alpha₁ deficiency.
IODOSORB and IODOFLEX are a range of Cadexomer dressings with Iodine products and are effective for the treatment of infection in chronic exuding wounds. IODOSORB removes multiple barriers and creates an environment conducive to healing. Typically used in lower leg wound management, showing a patient breaking away from a metaphorical ball and chain best represented how IODOSORB removes multiple barriers.
DIPRIVAN Injectable Emulsion is an intravenous sedative-hypnotic agent for use in the induction and maintenance of anesthesia or sedation. I created the Colon artwork to use in conjunction with the Eye and Heart. The concept shows the relevant surgeries and organs made up of hundreds of patient ID bracelets to relate to the doctors that prescribe.
PuraPly Wound Matrix is a medical device indicated for the management of a variety of acute and chronic wound types, including partial and full-thickness wounds, pressure ulcers, venous ulcers, diabetic ulcers, chronic vascular ulcers, trauma wounds, draining wounds, and first- and second-degree burns.
YESCARTA is a treatment for non-Hodgkin lymphoma. It’s used when other treatments fail. YESCARTA is different than other cancer medicines because it’s made from the patient’s own white blood cells, which have been modified to recognize and attack lymphoma cells. A hero Ad, Branding Guidelines, and an iDetail are just a few examples of the work I’ve done to help this brand grow.
The first five concepts were tested and selected as the final branded campaigns. Following, are HCP branded concepts that made the cut and were presented to clients.
